Privacy Policy
Riverhill Rentals LLC
Effective Date: October 20, 2026
Website: https://riverhillrentals.com
1. Introduction
Riverhill Rentals LLC respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, make a reservation, rent a trailer, contact us, or otherwise use our services. Third-party services used to operate our website and booking process may have their own privacy policies.
2. Information We Collect
Contact information
We may collect your name, email address, telephone number, billing information, and other details needed to complete or administer a reservation.
Reservation and rental information
This may include the selected trailer, rental dates, pickup and return details, reservation history, payment status, transaction references, communications, and information needed to administer your rental agreement. Payment card details may be processed by a payment provider. We do not intentionally store complete payment card numbers or security codes on our own systems unless expressly disclosed and handled through an appropriate secure process.
Identity and insurance verification
Before a rental, we may request or verify identity information and applicable automobile insurance information to determine whether rental requirements have been satisfied. The information collected depends on the verification process and your reservation. Submit sensitive documents only through a designated secure process when provided, rather than public comments or unsecured communications.
Trailer inspection photographs
Our self-service rental process requires customers to photograph all four sides of a trailer at pickup and return. Photographs may be used to document condition, identify damage, investigate incidents, resolve disputes, and administer the rental agreement. Images may incidentally capture people, vehicle registration plates, or other identifying details. Please avoid including unnecessary personal information in submitted photographs.
Communications and website usage
If you contact us by phone, text, email, or another supported channel, we may retain information needed to respond and maintain appropriate business records. Depending on website features and technologies in use, technical and usage information may also be collected, such as pages viewed, interactions, referring websites, approximate location inferred from network information, browser and device details, IP address, cookies, or similar identifiers.
3. How We Use Information
- Process and administer reservations.
- Communicate about bookings and rental instructions.
- Verify identity, insurance, and rental eligibility.
- Provide self-service pickup access instructions.
- Document trailer condition and investigate damage.
- Process payments, refunds, and rental credits.
- Respond to inquiries and support requests.
- Maintain business, tax, accounting, and legal records.
- Measure website performance and improve our services.
- Detect fraud, unauthorized access, and misuse.
- Comply with legal obligations and enforce valid agreements.
4. Cookies and Google Analytics
Our website may use cookies and similar technologies to support functionality, understand visitor behavior, measure marketing performance, and improve the customer experience. We use Google Analytics to help understand website traffic, page views, traffic sources, and website performance. The specific information collected depends on our analytics configuration and the Google services in use.
Google Privacy Policy: https://policies.google.com/privacy
Google Analytics Help: https://support.google.com/analytics/
You may be able to control cookies through your browser settings and, where available, privacy or cookie controls on our website. Blocking some cookies may affect website features.
5. How We Share Information
We do not sell personal information in exchange for money as part of our ordinary business operations. We may disclose information as reasonably necessary to operate our business, subject to applicable law, including to the following categories of recipients:
- Booking and rental management providers: Third-party booking technology, including Lockii, may handle information needed to process reservations and administer rentals, subject to applicable terms, configuration, and privacy practices.
- Payment processors: Providers may process payment details and transaction information for charges, refunds, and fraud prevention.
- Verification providers: Where applicable, providers or organizations may assist with identity, insurance, or rental eligibility checks.
- Website and technical providers: Hosting, website management, analytics, security, and technical support providers may process relevant information.
- Professional advisers and authorities: We may disclose information to accountants, attorneys, insurers, law enforcement, courts, or regulators when reasonably necessary for legal compliance, lawful requests, rights protection, fraud investigation, or safety.
- Business transactions: Relevant information may be disclosed in connection with a sale, reorganization, merger, or transfer of business assets, subject to applicable requirements.
- With your direction or consent: We may share information when you request or authorize it or when otherwise permitted by law.
6. Data Retention
We retain personal information for as long as reasonably necessary to administer rentals, resolve disputes, maintain financial and business records, protect our property, and comply with legal obligations. Retention periods may vary by information type; rental agreements, transaction records, verification records, and inspection photographs may be retained for different periods. When information is no longer reasonably needed, we will take appropriate steps to delete it, securely dispose of it, or de-identify it, subject to legal requirements and legitimate recordkeeping needs. Third-party providers may retain information under their own policies and agreements.
7. Information Security
We use reasonable administrative, technical, and organizational measures intended to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure. No website, electronic transmission, or storage system can be guaranteed completely secure. Protect your booking credentials and access codes, do not share them with unauthorized individuals, and contact us promptly if you suspect unauthorized access.
8. Your Privacy Rights and Choices
Depending on applicable law and your circumstances, you may have rights to request access to certain personal information, correction of inaccurate information, deletion of certain information, or information about how your data is used or disclosed. Some information may need to be retained to complete a rental, meet legal obligations, maintain business records, resolve disputes, or protect legitimate interests. You may also control certain cookies through available browser or website settings.
To make a privacy-related request, contact us using the information in Section 12. We may need to verify your identity before responding. We will review requests and respond as required by applicable law.
9. Children’s Privacy
Our website and trailer rental services are intended for individuals who meet applicable rental eligibility requirements. We do not knowingly collect personal information online from children under 13 for our own purposes. If we learn that we collected personal information from a child under 13 in a manner requiring parental consent under applicable law, we will take appropriate steps to address it. Please contact us if you believe a child has improperly provided personal information to us.
10. Third-Party Websites and Services
Our website may link to third-party websites or use third-party booking, payment, mapping, analytics, or other services. We do not control the privacy practices of independent third parties. Their own policies, terms, and settings may apply when you use their services. Review those policies before submitting information through a third-party service.
11. Changes to This Privacy Policy
We may update this policy to reflect changes in our business, website, technology, legal obligations, or data-handling practices. The revised policy will be posted here with an updated effective date. Where required by law, we will provide additional notice or obtain consent for material changes.
12. Contact Us
For questions about this Privacy Policy or to make a privacy-related request, contact:
Riverhill Rentals LLC
1100 State Highway 11B, Potsdam, NY 13676
Phone: 315-854-2376
Email: info@riverhillrentals.com
Website: https://riverhillrentals.com
This policy is a general business draft. Before publication, check it against the actual data collected by the website, Lockii, Google Analytics, and any identity, insurance, payment, or other service providers used by Riverhill Rentals LLC.